The Trade Desk, Inc. (TTD.NASDAQ) AI FORECASTS & ADVISOR ANALYSIS
Read and compare the 12 individual AI Advisor deep-dive reports, including their forecast paths, ratings, price targets, and reasoning.
Updated on 28 November 2025Deep analysis 28 November 2025
AI Advisor 1 AI
Model rating
Strong Buy
5-Year Return Est.
+186.7%
TTD.NASDAQ does not currently pay dividends
1. Investment Thesis — Base Case
The most reasonable thesis postulates that the 2025 crash to ~$39 presents a generational buying opportunity. While Google's decision to keep cookies created short-term uncertainty, The Trade Desk's fundamentals remain robust, driven by the structural shift of linear TV dollars to CTV and the rise of retail mediaretail mediaAdvertising sold by retailers using their websites, stores, customer relationships, or transaction data.View full glossary entry. The market has incorrectly priced TTD as solely a 'cookie replacement' play, ignoring its dominance in CTV and programmatic AI. As the dust settles in 2026, growth stabilizes at 15-18% CAGR. The valuation, now reset to ~6x Sales (down from 20x), offers a high margin of safetymargin of safetyThe difference between an estimated intrinsic value and the purchase price, intended to allow for uncertainty or analytical error.View full glossary entry. TTD will likely grind higher as it proves it can win in a hybrid cookie/UID2 world, delivering consistent earnings growth and gradually re-rating to $70+ levels over the forecast period.
Historical prices and published forecast
- Observed price
- Published advisor forecast
View chart values
| Series | Date | Value (USD) |
|---|---|---|
| Observed price | 2020-11-23 | 84.0 |
| Observed price | 2020-12-17 | 94.6 |
| Observed price | 2020-12-21 | 96.6 |
| Observed price | 2021-01-10 | 77.5 |
| Observed price | 2021-01-26 | 77.6 |
| Observed price | 2021-02-11 | 86.7 |
| Observed price | 2021-02-15 | 86.9 |
| Observed price | 2021-03-07 | 66.9 |
| Observed price | 2021-03-15 | 76.4 |
| Observed price | 2021-03-31 | 64.2 |
| Observed price | 2021-04-28 | 74.6 |
| Observed price | 2021-05-06 | 61.2 |
| Observed price | 2021-05-10 | 49.0 |
| Observed price | 2021-05-30 | 58.6 |
| Observed price | 2021-06-11 | 59.3 |
| Observed price | 2021-06-27 | 78.9 |
| Observed price | 2021-07-17 | 71.5 |
| Observed price | 2021-07-29 | 84.1 |
| Observed price | 2021-08-10 | 87.5 |
| Observed price | 2021-08-18 | 76.9 |
| Observed price | 2021-08-30 | 80.7 |
| Observed price | 2021-09-19 | 70.6 |
| Observed price | 2021-10-05 | 67.2 |
| Observed price | 2021-10-17 | 79.9 |
| Observed price | 2021-11-06 | 75.7 |
| Observed price | 2021-11-18 | 108 |
| Observed price | 2021-11-22 | 104 |
| Observed price | 2021-12-16 | 87.1 |
| Observed price | 2021-12-24 | 95.2 |
| Observed price | 2022-01-13 | 78.9 |
| Observed price | 2022-01-21 | 59.5 |
| Observed price | 2022-02-10 | 82.1 |
| Observed price | 2022-02-26 | 83.2 |
| Observed price | 2022-03-10 | 61.6 |
| Observed price | 2022-03-14 | 54.6 |
| Observed price | 2022-04-03 | 73.7 |
| Observed price | 2022-04-19 | 66.9 |
| Observed price | 2022-05-05 | 55.2 |
| Observed price | 2022-05-09 | 45.0 |
| Observed price | 2022-05-17 | 53.4 |
| Observed price | 2022-06-06 | 52.7 |
| Observed price | 2022-06-30 | 41.9 |
| Observed price | 2022-07-04 | 43.8 |
| Observed price | 2022-07-20 | 48.5 |
| Observed price | 2022-08-01 | 47.0 |
| Observed price | 2022-08-13 | 74.3 |
| Observed price | 2022-09-10 | 65.9 |
| Observed price | 2022-09-22 | 59.2 |
| Observed price | 2022-10-04 | 63.7 |
| Observed price | 2022-10-12 | 52.6 |
| Observed price | 2022-10-24 | 55.7 |
| Observed price | 2022-11-09 | 39.9 |
| Observed price | 2022-12-03 | 52.7 |
| Observed price | 2022-12-07 | 48.0 |
| Observed price | 2023-01-04 | 43.3 |
| Observed price | 2023-01-12 | 47.2 |
| Observed price | 2023-01-20 | 45.6 |
| Observed price | 2023-02-05 | 52.9 |
| Observed price | 2023-02-13 | 48.6 |
| Observed price | 2023-02-17 | 60.3 |
| Observed price | 2023-03-13 | 55.7 |
| Observed price | 2023-04-02 | 60.4 |
| Observed price | 2023-04-26 | 60.0 |
| Observed price | 2023-04-30 | 63.5 |
| Observed price | 2023-05-12 | 62.3 |
| Observed price | 2023-06-01 | 72.2 |
| Observed price | 2023-06-05 | 74.7 |
| Observed price | 2023-06-29 | 77.4 |
| Observed price | 2023-07-07 | 75.5 |
| Observed price | 2023-07-15 | 88.1 |
| Observed price | 2023-07-31 | 90.2 |
| Observed price | 2023-08-16 | 72.4 |
| Observed price | 2023-09-09 | 85.4 |
| Observed price | 2023-09-21 | 75.7 |
| Observed price | 2023-09-25 | 75.1 |
| Observed price | 2023-10-11 | 84.8 |
| Observed price | 2023-11-08 | 78.8 |
| Observed price | 2023-11-12 | 65.8 |
| Observed price | 2023-11-20 | 67.3 |
| Observed price | 2023-12-14 | 74.5 |
| Observed price | 2023-12-18 | 77.0 |
| Observed price | 2024-01-11 | 67.7 |
| Observed price | 2024-01-15 | 65.5 |
| Observed price | 2024-01-27 | 70.3 |
| Observed price | 2024-02-12 | 73.9 |
| Observed price | 2024-02-16 | 88.9 |
| Observed price | 2024-03-15 | 77.7 |
| Observed price | 2024-03-27 | 87.2 |
| Observed price | 2024-04-20 | 79.3 |
| Observed price | 2024-05-02 | 88.1 |
| Observed price | 2024-05-14 | 86.2 |
| Observed price | 2024-05-18 | 95.3 |
| Observed price | 2024-06-03 | 94.1 |
| Observed price | 2024-06-19 | 98.7 |
| Observed price | 2024-07-13 | 99.8 |
| Observed price | 2024-07-25 | 90.9 |
| Observed price | 2024-08-06 | 84.1 |
| Observed price | 2024-08-22 | 105 |
| Observed price | 2024-09-03 | 101 |
| Observed price | 2024-09-19 | 110 |
| Observed price | 2024-09-23 | 109 |
| Observed price | 2024-10-13 | 118 |
| Observed price | 2024-10-21 | 118 |
| Observed price | 2024-11-10 | 128 |
| Observed price | 2024-11-18 | 117 |
| Observed price | 2024-12-04 | 138 |
| Observed price | 2024-12-16 | 134 |
| Observed price | 2025-01-01 | 119 |
| Observed price | 2025-01-17 | 124 |
| Observed price | 2025-02-06 | 116 |
| Observed price | 2025-02-10 | 119 |
| Observed price | 2025-03-06 | 65.0 |
| Observed price | 2025-03-10 | 60.3 |
| Observed price | 2025-04-03 | 49.1 |
| Observed price | 2025-04-07 | 46.3 |
| Observed price | 2025-04-27 | 54.1 |
| Observed price | 2025-05-05 | 55.2 |
| Observed price | 2025-05-13 | 79.3 |
| Observed price | 2025-06-02 | 74.8 |
| Observed price | 2025-06-18 | 68.7 |
| Observed price | 2025-06-30 | 72.4 |
| Observed price | 2025-07-24 | 85.0 |
| Observed price | 2025-07-28 | 88.5 |
| Observed price | 2025-08-21 | 52.3 |
| Observed price | 2025-08-29 | 54.7 |
| Observed price | 2025-09-18 | 44.9 |
| Observed price | 2025-09-22 | 46.3 |
| Observed price | 2025-10-08 | 53.8 |
| Observed price | 2025-10-24 | 54.0 |
| Observed price | 2025-11-13 | 42.9 |
| Observed price | 2025-11-17 | 40.8 |
| Observed price | 2025-12-11 | 37.0 |
| Observed price | 2025-12-15 | 36.2 |
| Observed price | 2026-01-04 | 38.7 |
| Observed price | 2026-01-12 | 36.9 |
| Observed price | 2026-02-05 | 27.2 |
| Observed price | 2026-03-01 | 24.4 |
| Observed price | 2026-03-05 | 29.8 |
| Observed price | 2026-03-09 | 28.6 |
| Observed price | 2026-03-25 | 22.0 |
| Observed price | 2026-04-10 | 20.8 |
| Observed price | 2026-04-30 | 24.3 |
| Observed price | 2026-05-04 | 24.5 |
| Observed price | 2026-05-12 | 21.0 |
| Observed price | 2026-06-01 | 23.2 |
| Observed price | 2026-06-25 | 18.04 |
| Observed price | 2026-07-11 | 19.62 |
| Observed price | 2026-07-23 | 16.79 |
| Observed price | 2026-08-04 | 19.34 |
| Observed price | 2026-08-20 | 13.32 |
| Observed price | 2026-08-24 | 13.27 |
| Observed price | 2026-09-15 | 15.00 |
| Observed price | 2026-09-16 | 14.49 |
| Observed price | 2026-09-18 | 13.92 |
| Published advisor forecast | 2025-11-26 | 39.1 |
| Published advisor forecast | 2026-05-27 | 48.5 |
| Published advisor forecast | 2026-11-27 | 56.2 |
| Published advisor forecast | 2027-05-27 | 63.8 |
| Published advisor forecast | 2027-11-27 | 71.5 |
| Published advisor forecast | 2028-05-27 | 78.0 |
| Published advisor forecast | 2028-11-27 | 86.5 |
| Published advisor forecast | 2029-05-27 | 92.1 |
| Published advisor forecast | 2029-11-27 | 98.6 |
| Published advisor forecast | 2030-05-27 | 105 |
| Published advisor forecast | 2030-11-27 | 112 |
2. Scenarios & Signals
Bull case
In the bull case, the market realizes the 2025 sell-off driven by Google's cookie deprecation U-turn was a massive overreaction. The Trade Desk's 'Kokai' AI platform drives significant ROASreturn on ad spendReturn on ad spend (ROAS) measures the revenue generated for each unit of advertising expenditure.View full glossary entry improvements, accelerating advertiser adoption despite the retention of third-party cookies. Unified ID 2.0 (UID2) becomes the de facto currency for Connected TVconnected tvTelevision content and advertising delivered through internet-connected televisions or streaming devices.View full glossary entry (CTV) and retail mediaAdvertising sold by retailers using their websites, stores, customer relationships, or transaction data., which are cookie-independent, rendering Google's browser policies less relevant to TTD's core growth engines. As ad spend flows aggressively into CTV and shopper marketing, TTD's revenue growth re-accelerates to 20-25% annually. Operating leverageoperating leverageThe sensitivity of operating profit to changes in revenue caused by the mix of fixed and variable costs.View full glossary entry kicks in, expanding EBITDA marginsebitda marginsKey profitability metric measuring operational efficiency before interest, taxes, depreciation, and amortization.View full glossary entry to 45%+. The stock re-rates to a premium multiple (35x+ EBITDAearnings before interest taxes depreciation and amortizationEarnings before interest, taxes, depreciation, and amortization (EBITDA) measures operating performance before financing, tax, and certain accounting charges.View full glossary entry) as it solidifies its position as the primary alternative to walled gardenswalled gardensClosed platforms that control access, data, distribution, or interoperability within their ecosystems.View full glossary entry, reclaiming its $100+ valuation by 2028.
Bear case
In the bear case, the retention of third-party cookies by Google acts as a persistent drag on UID2 adoption, slowing the transition to the Open Internet. Advertisers, fatigued by privacy complexity, consolidate spend within walled gardensClosed platforms that control access, data, distribution, or interoperability within their ecosystems. (Google, Meta, Amazon) which offer easier attribution. The Trade Desk struggles to maintain 15% growth as the CTV market saturates and competition from Amazon's ad platform intensifies. Macroeconomic headwindsmacroeconomic headwindsBroad economic forces that can slow activity, weaken demand, or pressure financial performance.View full glossary entry in late 2026 compress ad budgets further. TTD faces multiple compressionmultiple compressionA decline in valuation ratios such as price-to-earnings or enterprise-value-to-sales.View full glossary entry as it is re-classified from a high-growth disruptor to a mature ad-tech utility, trading at 15-20x earnings before interest taxes depreciation and amortizationEarnings before interest, taxes, depreciation, and amortization (EBITDA) measures operating performance before financing, tax, and certain accounting charges.. The price languishes in the $30-$40 range, struggling to break out as market sentiment remains skeptical of independent ad-tech's long-term viability.
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