AI Consensus Investment Thesis
NKE: NIKE Stock Price, Analysis & Forecast: 1 Year and 5 Year Targets
NIKE: 1-Year and 5-Year Forecast Outlook and Rating
NIKE (NKE) has an immediate Strong Buy & Keep for Dividends consensus AI recommendation, based on 14 AI analysts.
The 1-year target is $42.1 for , with +11.14% expected return (+14.21% including net dividends) and a STRONG BUY rating.
The 5-year target is $75.2 for , with +98.52% expected return (+129.88% including net dividends) and a STRONG BUY rating.
Latest available market price: USD 37.9, as of 20 Oct 2026.
Dividend calculation details
Calculated net annual dividend yield: 3.03%. As of 2026-10-20.
Gross TTM: 4.33% · Two-year annualized gross: 4.28%.
Tax withholding assumption: 30% (US). One-off special payments are excluded.
Original published assumption: 1% per year.
Return estimates compound the net annual yield at a constant rate over the stated return horizon (the remaining time to the fixed target date for current returns): (1 + price return) × (1 + net annual yield)years − 1.
Targets retain their original publication dates. Returns use the dated market close and the time remaining to each fixed target date. Current ratings also require fresh quotes and analysis, with more than 90 days remaining. Past targets have no forward return. Eligibility checked .
NIKE Flagship Insight
Wholesale Channel Realignment Triggers Asymmetric Valuation Recovery Past Operational Trough
High consensus confirms that wholesale channel reconciliation and inventory cleansing have established an operational floor, while sharp divergence surrounds terminal operating margins and Chinese market recovery. Fortress balance sheet liquidity protects the dividend payout, whereas persistent import tariffs and specialty running rivals cap multiple re-expansion.
How were the Investment Thesis and Forecasts created?
14 AI advisors, guided by 9 analytical frameworks, contribute to the deep analysis by iPulse AI Engine.
Universal Investor (Polymath)
Warren Buffett (Value Purist)
Ray Dalio (Strategist)
Sherlock Holmes (Whistleblower)
Elon Musk (Visionary)
Machiavelli (Insider)
Superintelligence (Anthropologist)
J.P. Morgan (Titan)
Michael Burry (Vulture)
Ran across these frontier AI models
Anthropic Claude Opus 5
Google Gemini 3.8 Flash
OpenAI GPT-6 Astra
Latest published deep-analysis batch. Audit published forecasts in full transparency
NIKE: forecast questions
What is NIKE (NKE)'s 1-year price forecast?
NIKE's 1-year target is $42.1 for Sept 2027. The current AI rating is STRONG BUY. The expected return from the recorded close is +11.14%, or +14.21% modeled return including net dividends. Latest available market price: USD 37.9, as of 20 Oct 2026. The target date is fixed; this is not a new rolling forecast.
What is NIKE (NKE)'s 5-year price forecast?
NIKE's 5-year target is $75.2 for Sept 2031. The current AI rating is STRONG BUY. The expected return from the recorded close is +98.52%, or +129.88% modeled return including net dividends. Latest available market price: USD 37.9, as of 20 Oct 2026. The target date is fixed; this is not a new rolling forecast.
What is the return basis?
Latest available market price: USD 37.9, as of 20 Oct 2026. These are model projections, not guaranteed future prices.
How can I compare the AI opinions and audit past NIKE forecasts?
14 AI analysts contribute to this publication. AI Opinions shows individual advisor forecasts and reasoning. Forecast History preserves earlier published batches; their figures describe their original publication, not today's outlook.
How does an AI-generated forecast for NIKE differ from Wall Street analyst consensus?
Wall Street consensus aggregates estimates from human analysts. For listed companies, these typically include brokerage price targets, earnings forecasts and ratings. iPulse AI's forecast for NIKE is a separate AI consensus generated through its own research workflow. Different inputs, forecast dates, assumptions and weighting can therefore produce different targets.
We believe the era of investment research conducted only by human analysts is drawing to a close. Frontier models increasingly match or exceed expert work on selected professional benchmarks, including evaluations covering financial analysis. Research on multi-model synthesis also shows that combining model responses can improve on a single model's output in the tasks studied.
iPulse AI generates transparent investment research and market forecasts using a swarm of AI configurations, analytical frameworks and frontier models. The workflow applies multiple verification, challenge and synthesis layers, with selective editorial review under Russlan Ramdowar, Editor-in-Chief. Published assumptions, disagreements and past forecasts remain available so readers can inspect the reasoning and audit outcomes.
For a research cycle covering 426 assets with 14 perspectives per asset, our internal workload model estimates approximately 114,000 hours of traditional analyst work. It assumes 16 hours per individual research report, 28 hours per consensus for synthesis and validation, plus shared data preparation. Parallel AI execution allows a deep-analysis cycle across hundreds of assets to complete in up to one day. The human-hours figure is an illustrative workload estimate, rather than measured time savings. Our research methodology explains the automated workflow.
NIKE: Investment Thesis Summary
Dotted terms link to the glossary; hover or focus for a preview. Browse technical terms
If you invest $10,000 in NIKE at the latest market close (20 Oct 2026): $22,988 by Sept 2031 versus $13,751 for S&P 500 benchmark.
Returns use the same dated market close, fixed targets and remaining dividend period as the forecast table.
* Return is calculated incl. 3.0% net dividend yield for NIKE.
The investment thesis centers on mean-reverting operating leverage as wholesale channel repair resolves catastrophic self-inflicted direct-to-consumer dislocations. Having flooded distribution channels with commoditized lifestyle retros and starved retail partners, previous management compressed operating margins to an 8.2% trough. However, forensic analysis reveals reported fiscal 2026 earnings were flattered by a 986 million dollar tariff recovery, masking underlying operating margins near 6%. As veteran leadership refocuses R&D on performance running, prunes dilutive retro SKUs, and restocks key wholesale partners like Foot Locker and Dick's Sporting Goods, operating margins will structurally re-expand toward 11% by fiscal 2030. Free cash flow of 2.18 billion dollars currently trails the 2.4 billion dollar dividend obligation, but conservative balance sheet liquidity and 76 times interest coverage eliminate solvency risks. Valuation re-rating from 1.1x sales toward historical mid-cycle multiples provides substantial equity appreciation as normalized earnings surpass 2.80 dollars per share.
Key insights
- Forensic separation of one-off tariff refunds reveals underlying margin troughs, converting perceived value traps into contractually incentivized cost-recovery opportunities.
- Re-engaging wholesale partners restores essential volume distribution, lowering customer acquisition expenses and accelerating full-price sell-through across core athletic categories.
- Structural market share attrition in Greater China and specialty running permanently caps peak margins, requiring return underwriting via cost discipline.
NIKE: 5 Year Consensus Forecast
20 quarterly price targets, returns and rationale, with advisor range and benchmark
Forward returns are updated using the latest market close price of USD 37.9, as of 20 Oct 2026.
Dividend calculation details
Calculated net annual dividend yield: 3.03%. As of 2026-10-20.
Gross TTM: 4.33% · Two-year annualized gross: 4.28%.
Tax withholding assumption: 30% (US). One-off special payments are excluded.
Original published assumption: 1% per year.
Return estimates compound the net annual yield at a constant rate over the stated return horizon (the remaining time to the fixed target date for current returns): (1 + price return) × (1 + net annual yield)years − 1.
The consensus target follows an expert-weighted price path synthesized from 14 AI advisor opinions. See Opinion weights and rationale for the exact allocation and reasoning.
Forecast methodology and reference values
Published targets are anchored on 18 Sept 2026 at USD 35.5. Original quarter-to-quarter target changes are retained. Forward returns use the remaining time to each fixed target date.
The pessimistic and optimistic advisor base cases are the lowest and highest published advisor base-case targets for each quarter. The advisor at either extreme can change between quarters. Benchmark values are in USD.
Scroll the table horizontally to read every column.
| Quarter | Evidence-Weighted Consensus Price Path | Individual Advisor Range & Reference Forecasts | ||||||
|---|---|---|---|---|---|---|---|---|
| Consensus target (USD) | Forecast quarter-to-quarter price change | Forward price return | Forward return incl. net dividends | Forecast rationale | Pessimistic Advisor Base Case (USD) | Optimistic Advisor Base Case (USD) | S&P 500 benchmark (USD) | |
| $36.7 | +3.22% | -3.12% | -2.65% | Exhaustion of index rebalancing outflows coincides with clean channel inventory clearing. Early wholesale reorders from North American retail partners provide tactical support, though results devoid of tariff refunds keep multiple expansion measured. | $33.4 | $40.5 | $750 | |
| $38.0 | +3.63% | +0.32% | +1.55% | Spring athletic order books demonstrate positive replenishment across sporting goods chains. Reduced promotional clearance provisions stabilize core product gross margins, offsetting ongoing demand sluggishness and competitive discounting across Greater China. | $32.4 | $42.5 | $736 | |
| $40.1 | +5.63% | +5.86% | +7.97% | Fiscal 2027 closing results confirm underlying operating margins have passed their cyclical trough. Executive cost-reduction initiatives generate early overhead savings, validating channel recovery progress despite persistent Section 301 replacement duty expenses. | $33.0 | $45.5 | $743 | |
| $42.1 | +5.02% | +11.14% | +14.21% | Back-to-school wholesale sell-through validates improved shelf-space productivity in renewed running lines. Controlled selling and administrative expenditures allow modest volume gains to flow through to operating profit, prompting positive forward revisions. | $34.7 | $47.3 | $755 | |
| $44.3 | +5.16% | +16.95% | +21.07% | Holiday retail sell-through benefits from disciplined channel inventory and restored full-price realization. High-margin performance footwear demand strengthens, stabilizing quarterly cash conversion while international wholesale partners expand forward seasonal commitments. | $36.1 | $49.7 | $776 | |
| $46.5 | +4.86% | +22.76% | +28.03% | Spring technical running introductions gain traction in specialty doors, slowing market share encroachment from niche rivals. Sourcing diversification into Southeast Asian facilities mitigates landed duty friction, supporting incremental gross margin expansion. | $37.1 | $51.8 | $787 | |
| $49.4 | +6.26% | +30.41% | +37.05% | Fiscal 2028 full-year results reflect operating margins approaching ten percent on low-single-digit revenue expansion. Pre-Olympic marketing investments elevate performance brand visibility, driving solid wholesale order backlogs across European and American accounts. | $38.6 | $55.9 | $803 | |
| $51.7 | +4.67% | +36.48% | +44.51% | Global sports spectacle visibility drives strong footwear sell-through across international distribution hubs. Operating cash generation improves markedly, easing dividend coverage strains and enabling management to re-authorize modest, selective share buybacks. | $39.8 | $59.3 | $812 | |
| $53.6 | +3.75% | +41.50% | +50.94% | Post-event brand momentum carries into holiday wholesale demand without requiring promotional subsidization. Direct digital channels stabilize at higher full-price conversion rates, driving consistent operating cash flow generation into fiscal year-end. | $41.0 | $62.3 | $839 | |
| $55.5 | +3.55% | +46.52% | +57.44% | Greater China operations exhibit initial stability at a structurally smaller regional volume baseline. Rationalized SKU assortments across North America protect realized pricing, keeping consolidated gross margins firmly above forty-four percent. | $41.8 | $65.4 | $851 | |
| $57.8 | +4.10% | +52.59% | +65.21% | Fiscal 2029 financial statements reveal operating margins crossing ten point five percent as overhead discipline takes hold. Institutional investors reward demonstrated free cash flow durability with gradual valuation multiple normalization toward historical averages. | $40.1 | $69.3 | $872 | |
| $59.7 | +3.30% | +57.60% | +71.92% | Autumn order book execution reflects balanced channel allocations between wholesale physical partners and digital storefronts. Modest competitive retail promotional skirmishes are absorbed smoothly by lean factory inventory cadences and tight working capital. | $41.7 | $72.1 | $886 | |
| $61.7 | +3.31% | +62.88% | +79.01% | Holiday volume demonstrates sustained consumer appetite for core performance athletic lines. Supply chain automation and localized distribution nodes reduce unit fulfillment expenses, protecting net operating margins against lingering wage and freight inflation. | $43.0 | $75.7 | $910 | |
| $63.7 | +3.23% | +68.16% | +86.18% | Spring running and training collections maintain resilient replacement demand among core athletic demographics. Steady operating cash flows comfortably fund capital requirements and progressive dividend commitments without requiring balance sheet leverage. | $43.8 | $78.7 | $916 | |
| $66.2 | +4.06% | +74.76% | +94.94% | Fiscal 2030 concludes with consolidated operating income surpassing five billion dollars, confirming structural turnaround completion. Expanded free cash flow conversion allows management to accelerate programmatic share repurchases, enhancing per-share earnings growth. | $45.2 | $81.9 | $937 | |
| $67.9 | +2.44% | +79.25% | +101.46% | Preparations for global athletic tournaments stimulate steady international wholesale pre-orders. Category competition remains active, but established retail shelf space and unrivaled marketing scale protect core operating margins against secondary athletic brands. | $46.1 | $84.3 | $947 | |
| $69.6 | +2.59% | +83.74% | +108.05% | Winter holiday execution achieves predictable full-price realization across integrated wholesale doors and direct digital platforms. Healthy channel inventory turns prevent clearance markdowns, sustaining quarterly return on invested capital comfortably above twenty percent. | $47.4 | $86.8 | $970 | |
| $71.3 | +2.34% | +88.23% | +114.70% | Mature operational rhythm delivers steady mid-single-digit revenue compounding across North America and Europe. Structural procurement efficiencies in sustainable materials shield gross margins from volatile raw-material input expenses. | $48.4 | $89.4 | $980 | |
| $73.5 | +3.16% | +94.03% | +123.00% | Fiscal 2031 closing numbers demonstrate normalized eleven percent operating margins and robust recurring free cash flow. Balance sheet liquidity reaches multi-year highs, reinforcing institutional confidence in long-term capital compounding. | $49.4 | $93.0 | $1,000 | |
| $75.2 | +2.27% | +98.52% | +129.88% | Terminal forecast period reflects a stabilized omnichannel powerhouse commanding durable wholesale partnerships and premium pricing. Equity valuation fully reflects mid-cycle earnings power, completing an evidence-grounded five-year operational recovery arc. | $50.4 | $95.0 | $1,012 | |
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NIKE Stock Analysis & Scenarios Deep Dive
NIKE: Alpha Gap & Repricing Catalysts
Market Narrative
What does the market currently expect? Prevailing market consensus treats the business as a permanently impaired consumer relic suffering terminal brand erosion. Investors anchor on market-share hemorrhaging to nimble challengers like On and Hoka, persistent double-digit sales declines across Greater China, and mechanical index exclusion. The crowd prices the equity at 1.1 times sales, assuming bloated inventories, tariff friction, and digital blunders permanently destroy historical double-digit profitability.
Alpha Gap
What is the biggest difference between market expectations and our AI forecasts? The crowd underestimates value through pronounced equity underpricing. Market consensus conflates a reversible channel distribution mistake and transient inventory clearance with permanent franchise death. Furthermore, the crowd misinterprets reported earnings multiples by overlooking that a 986 million dollar tariff credit masked underlying six percent margins. The analytical edge lies in recognizing that retail partners urgently require this traffic anchor, ensuring that baseline wholesale restocking and overhead rationalization drive substantial margin recovery.
Repricing Catalyst
What could make the market recognize and close that gap? Consecutive clean quarterly earnings reports across fiscal 2027 showing positive North American wholesale sell-through and gross margins exceeding 43.5% without tariff credits will trigger repricing. Confirmation that wholesale partners are expanding forward order commitments for core running lines will systematically dismantle the structural impairment narrative, forcing sell-side analysts to lift trough earnings estimates and unwind pessimistic institutional positioning.
NIKE: Sentiment and Timing
What do sentiment, volatility, and the market-recognition cycle suggest about the thesis timing?
- Greed and Fear Sentiment
- Fear
- Volatility Regime
- Moderate
- Convergence Cycle Position
- Stabilization
Perspectives diverge between severe capitulation driven by index selling and structural stabilization anchored in clean retail inventories. The key tension is whether Chinese demand and specialty competition represent permanent impairment or cyclical bottoming, determining recovery velocity.
Macro Regime Fit
Does the current market environment support the thesis? The macroeconomic backdrop of restrictive central bank rates near 4.0%, energy cost inflation, and replacement Section 301 tariffs presents a cyclical headwind for consumer discretionary spending. However, an unencumbered balance sheet featuring 76 times interest coverage insulates operations from refinancing shocks, converting general retail stress into a competitive share-consolidation advantage against levered peers.
Advisor Disagreement
What do our AI Advisors disagree about most? The decisive analytical disagreement centers on Nike's normalized mid-cycle operating margin ceiling and terminal growth profile. Optimistic frameworks project operating margins surging past 12.5% on aggressive wholesale leverage and rapid Chinese demand recovery. Conversely, forensically grounded perspectives emphasize that underlying fiscal 2026 margins sat near 6% when stripping out the 986 million dollar tariff refund, arguing that permanent China share erosion and specialty running competition cap recovery near 10% to 11%. Resolving this debate requires tracking gross margins excluding tariff credits alongside North American wholesale sell-through rates across upcoming fiscal 2027 quarters.
NIKE: Critical Influencing Factors
Near-certain positive forcesTop Drivers & Tailwinds
Near-certain forces that support the investment thesis. These forces are treated as part of the base case (more than 60% probability of occurrence). Impact columns are specific to this asset class.
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| Driver / Tailwind | Category | Est. stock-price impact | Est. earnings impact | Why it matters |
|---|---|---|---|---|
| Wholesale Channel Reconciliation and Restocking | Competitive Positioning | +32% | +30% | Mending severed relationships with dominant wholesale partners like Foot Locker and Dick's Sporting Goods restores primary physical distribution. Re-establishing shelf dominance expands door traffic and volume absorption while slashing direct fulfillment overhead. This distribution detente accelerates inventory velocity, reduces promotional allowances, and sustainably expands operating profit margins back toward double-digit historical norms. |
| Performance Innovation and Running Renewal | Innovation And Product | +26% | +25% | Refocusing engineering capital away from saturated lifestyle retros back into authentic sports performance directly counters market share losses to specialty running brands. Introducing revamped platforms across Pegasus, Vomero, and proprietary cushioning restores technical credibility among core athletes. Premium performance bookings lift average selling prices, eliminate markdown drag, and re-establish brand pricing integrity. |
| Inventory Rationalization and Overhead Discipline | Operational Efficiency | +22% | +24% | Proactive elimination of excess retro silhouettes and rationalization of administrative overhead unwind the cost bloat accumulated during the digital direct push. Streamlining factory commitments and supply-chain logistics brings inventory turnover to healthy benchmarks. Leaner operations ensure that top-line stabilization converts into significant operating leverage and expanding recurring free cash flow. |
| Fortress Balance Sheet Capital Preservation | Capital Allocation | +18% | +12% | A conservative capital structure characterized by a 0.74 debt-to-equity ratio and exceptional interest coverage provides total strategic autonomy during operational restructuring. Maintaining cash reserves secures the 4.6% dividend yield while insulating operations against broader credit market tightening. As operating cash flow normalizes, disciplined capital allocation enables opportunistic, accretive share repurchases. |
Near-certain negative forcesTop Frictions & Headwinds
Near-certain forces that could slow, cap, or damage the thesis. These forces are treated as part of the base case (more than 60% probability of occurrence). Impact columns are specific to this asset class.
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| Friction / Headwind | Category | Est. stock-price impact | Est. earnings impact | Why it matters |
|---|---|---|---|---|
| Persistent Tariff Regimes and Sourcing Friction | Regulatory | -16% | -17% | Active Section 301 replacement tariffs across Southeast Asian manufacturing hubs impose unyielding duty friction on imported footwear. Although supply chains are diversifying toward Indonesia and Vietnam, localized capacity limits and intermediate duties inflate landed product costs. Inability to pass the entirety of these taxes onto consumers permanently compresses consolidated gross margins below peak levels. |
| Greater China Structural Market Share Attrition | Competitive Positioning | -15% | -16% | Persistent retail spending softness and rising consumer nationalism in Greater China accelerate market share losses to domestic champions Anta and Li-Ning. Because China historically generated the group's highest operating margins, sustained double-digit regional revenue contractions dilute consolidated profitability, forcing elevated marketing expenditures to defend second-tier city footprints without restoring historical growth. |
| Specialty Running Competitor Shelf Entrenchment | Competitive Positioning | -14% | -13% | Agile specialty running entrants, notably On Running and Deckers' Hoka, have entrenched themselves across premium specialty running stores and high-income demographics. Having ceded category authority during its direct-to-consumer hiatus, the company faces intense competition to reclaim floor space. Dislodging these incumbents requires defensive marketing spend and retailer margin concessions, constraining terminal operating margins. |
| Consumer Discretionary Spending Fatigue | Macroeconomic And Macrofinancial | -10% | -11% | Restrictive monetary policy, elevated benchmark borrowing costs, and cumulative inflation squeeze middle-income household discretionary budgets across Western markets. Strained consumers lengthen athletic footwear replacement cycles and trade down to value alternatives. This macroeconomic friction slows retail volume velocity, delaying wholesale replenishment and creating persistent resistance against premium footwear price realization. |
NIKE: What Could Break or Accelerate the Thesis
Event Risk Score: Moderate 48/100Asset-level relative pressure from clustered consensus frictions and tail risks. This is not the probability or risk score of an individual force.Plausible downside scenariosTail Risks
Tail yet plausible downside scenarios selected for their highest potential impact.
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| Tail scenario | Chance of Occurring | Stock Price Impact | Why plausible / what changes |
|---|---|---|---|
| Southeast Asian Manufacturing Supply Fracture | 24% | -34% | Severe geopolitical escalation or localized climate disruptions across Vietnam and Indonesia could shutter major contract footwear assembly clusters for several months. With more than half of footwear production concentrated in this narrow corridor, prolonged factory halts would trigger catastrophic inventory stockouts during peak retail seasons. Geographic diversification and safety inventory buffering keep this tail risk probability at 24%. |
| Dividend Coverage Fracture and Distribution Freeze | 22% | -26% | If fiscal 2027 free cash flow stagnates below 2.0 billion dollars while dividend distributions demand 2.4 billion, management could be forced to freeze or reduce the payout to preserve liquidity. Breaking a twenty-four-year increase streak would trigger mechanical selling from income-mandated funds and shatter institutional confidence. Management's resolve to defend the payout keeps probability at 22%. |
Plausible upside scenariosTail Opportunities
Tail yet plausible upside scenarios selected for their highest potential impact.
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| Tail scenario | Chance of Occurring | Stock Price Impact | Why plausible / what changes |
|---|---|---|---|
| Mega-Event Sports Marketing Dominance Cycle | 35% | +32% | Unprecedented brand prominence across the upcoming 2028 Los Angeles Olympics and global athletic championships could trigger a worldwide consumer demand supercycle. If proprietary performance footwear sweeps marathon and sprint podiums, viral cultural resonance would re-establish undisputed athletic supremacy. This halo effect would drive double-digit full-price wholesale restocking globally, though execution risk caps realization probability at 35%. |
| Bilateral Footwear Tariff Exemption Breakthrough | 28% | +28% | A comprehensive diplomatic trade resolution between Washington and Southeast Asian trade partners could grant targeted tariff exemptions on imported athletic footwear by late 2027. Eliminating replacement import duties would directly remove over one billion dollars in annualized customs friction, dropping straight to operating profit. Bipartisan protectionist consensus keeps realization probability below fifty percent at 28%. |
Company Financial AnalysisNIKE: Earnings and Financials Analysis by AI
Financial figures available as of Sep 20, 2026. Only filings and source records available by this analysis date are included. View latest NIKE financials here.
Earnings and financials
Fiscal 2026 sales stabilized at $46.4 billion after a painful 9.8% decline the previous year, showing that the worst retail collapse has halted. However, reported net income of $3.11 billion was artificially lifted by a $986 million one-off tariff refund. Stripping out this credit reveals that underlying operating profit margins sat near 6%, well below the reported 8.19%. Free cash flow fell 33% to $2.18 billion, failing to fully cover the $2.4 billion annual dividend payout. Real financial recovery requires cleaning out discounted merchandise and driving full-price wholesale reorders rather than relying on accounting windfalls.
Revenue, earnings, and cash flow
The table compares up to five fiscal years of revenue, net income, and free cash flow available to this analysis.
| Fiscal year | Revenue | Net income | Free cash flow |
|---|---|---|---|
| 2026 | USD 46.4B | USD 3.1B | USD 2.2B |
| 2025 | USD 46.3B | USD 3.2B | USD 3.3B |
| 2024 | USD 51.4B | USD 5.7B | USD 6.6B |
| 2023 | USD 51.2B | USD 5.1B | USD 4.9B |
| 2022 | USD 46.7B | USD 6B | USD 4.4B |
Valuation context: historical P/E
The table compares up to five fiscal years of point-in-time valuation evidence available to this analysis.
| Fiscal year | P/E | Earnings basis | Currency basis | Ticker / reporting |
|---|---|---|---|---|
| 2026 | 22.1x | TTM | Native | USD / USD |
| 2025 | 27.9x | TTM | Native | USD / USD |
| 2024 | 24.8x | TTM | Native | USD / USD |
| 2023 | 31.8x | Annual | Native | USD / USD |
| 2022 | 30.9x | Annual | Native | USD / USD |
P/E uses historical market capitalization and earnings known at each period. Cross-currency observations are normalized to USD using point-in-time FX rates.
Profitability and margins
Gross profit margins stabilized at 42.9% in fiscal 2026, breaking a multi-year slide from 46% peaks. This floor was established as heavy liquidation markdowns slowed and full-price wholesale shipments resumed, offsetting higher ocean shipping rates and trade tariffs. Reported operating margins stood at 8.19%, but underlying profitability was roughly 6% without one-time tariff credits. Genuine margin expansion back toward double digits depends on eliminating clearance discounting, containing corporate overhead, and restoring strong pricing power across core performance running footwear.
The table compares up to five fiscal years of operating income and reported profitability margins.
| Fiscal year | Operating income | Operating margin | Net margin |
|---|---|---|---|
| 2026 | USD 3.8B | 8.2% | 6.7% |
| 2025 | USD 3.7B | 8.0% | 7.0% |
| 2024 | USD 6.3B | 12.3% | 11.1% |
| 2023 | USD 5.9B | 11.5% | 9.9% |
| 2022 | USD 6.7B | 14.3% | 12.9% |
Balance sheet and leverage
The balance sheet remains an exceptional financial fortress that insulates the business from industry distress. Stockholders' equity expanded to $14.87 billion, supported by a conservative debt-to-equity ratio of 0.74 and an interest coverage ratio exceeding 75 times operating earnings. This capital structure ensures zero near-term refinancing danger despite elevated interest rates. However, headline reserves conceal a growing cash drain: funding the $2.4 billion annual dividend out of $2.18 billion in free cash flow required drawing on cash balances and halting share buybacks, leaving little room for missteps.
The table compares up to five fiscal years of debt, liquidity, net cash or debt, and current-ratio evidence.
| Fiscal year | Total debt | Cash + short-term investments | Reported net cash / (debt) | Debt less (cash + short-term investments), calculated | Current ratio |
|---|---|---|---|---|---|
| 2026 | USD 11B | USD 9B | USD 3.5B net debt | USD 2B | 1.96x |
| 2025 | USD 11B | USD 9.2B | USD 3.6B net debt | USD 1.9B | 2.21x |
| 2024 | USD 12B | USD 11.6B | USD 2.1B net debt | USD 370M | 2.40x |
| 2023 | USD 12.1B | USD 10.7B | USD 4.7B net debt | USD 1.5B | 2.72x |
| 2022 | USD 12.6B | USD 13B | USD 4.1B net debt | USD -370M | 2.63x |
Reported net debt retains the source definition, which can deduct cash alone. Cash plus short-term investments is broader liquidity; the separately calculated column subtracts that full amount from total debt for the same fiscal period and currency. Reported net debt below zero is displayed as net cash. Current ratio is current assets divided by current liabilities.
Capex and investment intensity
Management has enforced strict capital discipline, keeping capital spending at an austere 1.47% of revenue, or $682 million. The company slashed expensive direct-to-consumer store buildouts and digital software vanity projects, choosing to preserve cash. Instead of heavy factory spending, cash is now channeled into high-performance footwear engineering, biomechanics laboratories, and wholesale logistics. This asset-light model avoids costly real estate commitments and protects corporate liquidity, but long-term competitiveness requires adequate reinvestment in product innovation to prevent challenger brands from dominating technical athletic categories.
The table compares up to five fiscal years of capital expenditure and research-and-development investment.
| Fiscal year | Capital expenditure | R&D spend |
|---|---|---|
| 2026 | USD 684M | -- |
| 2025 | USD 430M | -- |
| 2024 | USD 812M | -- |
| 2023 | USD 969M | -- |
| 2022 | USD 758M | -- |
Behind the synthesisNIKE: How Each Individual AI Forecaster Opinion Shapes the Global Consensus
This publication’s recorded synthesis allocated voting influence across 14 advisor opinions. The weights and rationales below are retained from that synthesis.
The common pattern across reports identifies channel stabilization, wholesale reconciliation, and retro inventory liquidation as genuine operational realities. However, many models share correlated errors: assuming reported fiscal 2026 earnings represent clean recurring operations while projecting immediate multiple expansion. Diligent forensic verification reveals a critical distortion: a 986 million dollar tariff recovery materially inflated fourth-quarter net income, masking underlying operating margins closer to six percent rather than the reported 8.19 percent. Furthermore, free cash flow of 2.18 billion dollars fails to cover the 2.4 billion dollar dividend commitment, disproving assumptions of imminent large-scale share repurchases. The strongest contrarian case demonstrates that persistent Chinese brand substitution and entrenched specialty running competition cap terminal margin recovery. Weights heavily favor sources identifying these accounting adjustments and cash constraints, while downweighting uncritical extrapolations of historical peak profitability.
All 14 opinions
Universal Investor AI
The Polymath
Anthropic Claude Opus 5 · 2026-07-24 releaseWeight: 11.1%
Outstanding forensic rigor identifying that reported fiscal 2026 earnings were flattered by a 986 million dollar tariff recovery, leaving underlying operating margin near six percent. Its focus on executive incentive geometry and dividend cash flow constraints provides crucial analytical precision.
Universal Investor AI
The Polymath
OpenAI GPT-6 Astra · 2026-09-03 releaseWeight: 10.2%
Exceptional primary-source grounding via official filings confirming the tariff refund distortion, true payout drag, and persistent specialty runner competition. Its measured thesis correctly distinguishes between transient liquidity and recurring operational profitability.
Universal Investor AI
The Polymath
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 7.4%
Provides a balanced operational evaluation of wholesale channel restock and margin normalization under veteran leadership. However, it slightly underplays prospective tariff frictions and assumes rapid margin expansion toward historical peaks without fully adjusting for underlying run-rate distortions.
Niccolo Machiavelli AI
The Insider
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 7.4%
Presents strong insight into institutional scale, marquee athletic sponsorships, and wholesale channel power. The analysis effectively captures retail relationship dynamics, though its timeline for supply chain relocation away from tariff-exposed jurisdictions is somewhat aggressive.
Elon Musk AI
The Visionary
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 7.4%
Applies a grounded first-principles perspective on core manufacturing realities, brand gravity, and capital starvation in physical tooling. Its conservative margin progression toward eleven percent provides a realistic counterbalance to more aggressive recovery models.
Warren Buffett AI
The Value Seeker
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 7.4%
Accurately details fortress balance sheet safety, high interest coverage, and customer drawing power in wholesale doors. However, its expectation of rapid share repurchase acceleration is tempered by current cash flow absorption from legacy dividend commitments.
Universal Investor AI
The Polymath
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 7.4%
Delivers coherent analysis of SKU pruning, athletic DNA restoration, and channel re-engagement. The thesis establishes credible operating margin milestones, though it tends to treat Chinese demand stabilization as an easier operational hurdle than evidenced.
Michael Burry AI
The Vulture
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 7.4%
Astute tactical identification of forced index rebalancing selling and unencumbered balance sheet resilience. The framework captures the immediate relief dynamics, though it slightly overstates the speed at which running shelf space can be recaptured from entrenched rivals.
Sherlock Holmes AI
The Whistleblower
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 6.5%
Offers solid forensic identification of running category growth and channel inventory clearing. It slightly overestimates long-term free cash flow compounding speed by overlooking the immediate cash drain of preserving the elevated dividend payout over near-term reinvestment.
Superintelligence AI
The Anthropologist
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 6.5%
Strong cultural diagnosis of brand dilution from retro overproduction versus authentic athletic status signaling. The report provides useful qualitative guardrails, though its financial projections rely somewhat heavily on generic multiple mean-reversion.
Ray Dalio AI
The Strategist
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 6.5%
Offers a disciplined macroeconomic framework detailing consumer discretionary elasticity and interest rate transmission. It effectively charts inventory normalization, though its projection of rapid multiple re-rating slightly conflicts with persistent macro headwinds.
Superintelligence AI
The Anthropologist
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 5.6%
Provides thoughtful probing of brand elasticity and manufacturing input costs. The qualitative questions are sharp, though its forward financial estimates remain closely correlated with standard turnaround consensus projections.
Warren Buffett AI
The Value Seeker
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 4.6%
Captures the durable consumer franchise moat and cyclical liquidation bottom, but exhibits excessive rhetorical optimism regarding multiple re-expansion speed, warranting a moderated weighting relative to more measured forensic perspectives.
J.P. Morgan AI
The Titan
Google Gemini 3.8 Flash · 2026-09-02 releaseWeight: 4.6%
Vividly highlights global distribution scale and marketing hegemony, but its aggressive projection of operating income expanding toward seven billion dollars overlooks structural margin friction from tariffs and permanent China share losses.
References & Context
Research Provenance
Analysis generated by iPulse AI Engine v7 using recorded market data, operating under the editorial standards and supervision of Russlan Ramdowar, Editor-in-Chief.
External references below are sources recorded by the researcher agents for this NIKE forecast batch.
Primary analysis inputs
- iPulse AI Multi-Agent Forecasts — independent analyst personas, model outputs, and consensus synthesis.
- iPulse AI Global Events Context — macroeconomic, geopolitical, regulatory, and industry-event context.
- Structured market history — prices, distributions, volatility, identifiers, and listing metadata.
- Company earnings and financial statements — revenue, profitability, balance-sheet, cash-flow, and investment trends.
- Researcher web evidence — public sources consulted to challenge and contextualize the forecast thesis.
Independent AI Advisor panel
- AI Advisors
- 14
- AI Researchers
- 11
- AI Thinkers
- 3
Sources retained from AI Researcher searches
Asset-specific · Researcher web11 available sources from this batch (102 recorded).
- Federal Reserve Board - Federal Reserve issues FOMC statement federalreserve.gov
- nke-20260531 sec.gov
- www.sec.gov sec.gov
- Nike Debuts the Pegasus 42: A Powerful Workhorse and the Best Pegasus Ride to Date — NIKE, Inc. about.nike.com
- NIKE, Inc. and SKIMS Introduce New Brand for Women: NikeSKIMS — about.nike.com
- NIKE, Inc. Reports Fiscal 2026 Fourth-Quarter and Full-Year Results — about.nike.com
- Nike stock hits 12-year low as turnaround stalls eciks.org
- Nike posts Q4 2026 earnings beat, but tariff refunds mask China struggles finance.yahoo.com
- Nike shares fall to 12-year low near $36 on China, tariffs, turnaround doubts investinglive.com
- NIKE, Inc. - Investor Relations - NIKE, Inc. Announces First Quarter Fiscal 2027 Earnings and Conference Call investors.nike.com
- On - On Reports Results for the Second Quarter and Six-Month Period Ended June 30, 2026 investors.on-running.com
91 additional sources are recorded in this batch; their citation details are not available in this publication.
Context retained with this Consensus
The same public-safe market, global-event, and fundamental context supplied to the AI Advisor panel.
Global context snapshot
2025 Full-Year Global Market and World-Events Context
Download Archived SnapshotCoverage 2025-01-01 to 2025-12-31 · Knowledge cutoff 2025-12-31
This full-year context package covers the principal geopolitical, economic, monetary-policy, technology, trade, energy, and institutional developments that shaped global markets during 2025. It gives the forecasting model a chronological account of major world events together with their likely transmission into growth, inflation, interest rates, supply chains, commodities, currencies, public markets, and sector-level investment conditions.
Archived context covering 2025-01-01 to 2025-12-31. Its recorded scope includes technology and capital cycle; trade and industrial policy; monetary policy. Selected highlights reflect the analysis cutoff, not current world conditions.
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- File size
- 90.8K bytes
- Words
- 13.3K words
- Characters
- 90.8K characters
- Est. tokens (characters ÷ 4)
- 22.7K tokens
The package also includes monthly and quarterly macroeconomic and cross-asset reference tables spanning US and international growth, central-bank policy, sovereign yields, major equity indices, foreign exchange, energy, industrial and precious metals, and digital assets. Quarterly and full-year high-impact summaries are integrated; monthly quantitative series remain working values pending final audit, and that qualification is part of the preserved context.
| Selected highlights from this archived snapshot | Date | Status |
|---|---|---|
| DeepSeek shock and AI economics reset | 2025-01-27 | OPEN ENDED TREND |
| US tariff regime escalation and trade-system rupture | 2025-02-01 | ACTIVE POLICY REGIME |
| Federal Reserve easing cycle after a prolonged hold | 2025-09-17 | ACTIVE POLICY REGIME |
Representative Sources of the Context File
And more sources from the retained context package.
2026 Year-to-Date Global Market and World-Events Context Through September 20
Download Archived SnapshotCoverage 2026-01-01 to 2026-09-20 · Knowledge cutoff 2026-09-20
January 1-September 20, 2026: monetary tightening, energy security, trade restrictions, AI financing and divergent growth; five leading market themes.
Archived context covering 2026-01-01 to 2026-09-20. Its recorded scope includes monetary policy and rates; geopolitics energy and shipping; trade and industrial policy. Selected highlights reflect the analysis cutoff, not current world conditions.
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- File size
- 84.8K bytes
- Words
- 12.4K words
- Characters
- 84.8K characters
- Est. tokens (characters ÷ 4)
- 21.2K tokens
Fed raised rates to 3.75%-4.00%; ECB hike is in force and BOJ increase starts September 24. Markets through September 18, bitcoin through September 19.
| Selected highlights from this archived snapshot | Date | Status |
|---|---|---|
| Renewed monetary tightening amid persistent inflation | 2026-01-30 | ACTIVE POLICY REGIME |
| Iran/Hormuz conflict and wider energy-security disruption | 2026-02-28 | ONGOING |
| Tariff legal reset and strategic supply restrictions | 2026-02-20 | ACTIVE POLICY REGIME |
Representative Sources of the Context File
And more sources from the retained context package.
Fundamental Context Passed as Input to the Models
Time range: Annual fiscal periods: 2015-05-31–2026-05-31, 12 periods; Quarterly fiscal periods: 2023-11-30–2026-05-31, 11 periods.
Currencies cited: USD (quote USD; primary reporting USD; converted/valuation USD).
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Income statement
8 fieldsdepreciationAndAmortization · ebit · ebitda · grossProfit · +4 more fields
Balance sheet
12 fieldscash · commonStockSharesOutstanding · longTermDebt · netDebt · +8 more fields
Cash flow
5 fieldscapitalExpenditures · dividendsPaid · freeCashFlow · salePurchaseOfStock · +1 more field
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