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Profile & Fundamentals

Booking Holdings Profile & Fundamentals

Name: Booking Holdings financial chart data preview
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Examine company identity, ownership, reported performance, valuation, balance-sheet resilience, dividends, buybacks, and material corporate events.

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Company and Market Context

Company Profile & Ownership

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Company profile record

Booking Holdings Inc

Common Stock · Consumer Discretionary · Hotels, Resorts & Cruise Lines

Official website

Company

Company / asset: Booking Holdings Inc
Security type: Common Stock
Sector: Consumer Discretionary
Industry: Hotels, Resorts & Cruise Lines
HQ: 🇺🇸 United States
Head office: 800 Connecticut Avenue, Norwalk, CT, United States, 06854

Leadership & scale

Chief executive: Mr. Glenn D. Fogel
CEO year born: 1962
Full-time employees: 25.6K
Fiscal year end: December
IPO date: 1999-03-30

Fundamentals snapshot

Updated 2026-09-14

Market Cap: USD 129.3B
P/E: 17.9x
Revenue (Q2 26): USD 7.4B
Profit (Q2 26): USD 1.9B
Dividend Yield: 8.7%
Revenue (FY 25): USD 26.9B
Shares in public float: 749M
Insider ownership: 0.18%

Reporting & identifiers

Symbol: BKNG.NASDAQ
Listing: 🇺🇸 United States | Dividend Tax: 30%
Ticker Currency: USD
Income Statement Currency: USD
Balance Sheet Currency: USD
Cash Flow Currency: USD
EPS Currency: USD
Contract Type: SPOT
ISIN: US09857L1089
Asset ID: equity_28cec7aa-7fb5-58c2-a279-375b7b0fc205

Ownership

Shares Outstanding

Shares outstanding

Annual reported shares outstanding. Values in shares.

Top holders

Dodge & Cox25,536,950 shares · 3.40% · Reported 2026-06-30
Vanguard MStar Total Stk Mkt Idx Invest24,674,604 shares · 3.28% · Reported 2026-07-31
Capital World Investors20,614,112 shares · 2.74% · Reported 2026-06-30
Vanguard 500 Index Investor20,329,653 shares · 2.71% · Reported 2026-07-31
Invesco QQQ Trust16,669,908 shares · 2.22% · Reported 2026-08-31
NORGES BANK12,434,096 shares · 1.65% · Reported 2026-06-30
Dodge & Cox Stock I12,054,450 shares · 1.60% · Reported 2026-06-30

View more holders (8)

iShares Core S&P 500 ETF10,318,404 shares · 1.37% · Reported 2026-08-31
Fidelity 500 Index10,019,983 shares · 1.33% · Reported 2026-07-31
Arnhold & S. Bleichroeder Advisers, LLC9,832,988 shares · 1.31% · Reported 2026-06-30
State Street® SPDR® S&P 500® ETF9,496,214 shares · 1.26% · Reported 2026-08-31
Capital Research Global Investors8,963,708 shares · 1.19% · Reported 2026-06-30
Vanguard MStar Growth Index Investor8,387,632 shares · 1.12% · Reported 2026-07-31
Capital Group Growth Fnd of Amer Comp7,910,138 shares · 1.05% · Reported 2026-06-30
American Funds Growth Fd of Amer A7,910,138 shares · 1.05% · Reported 2026-06-30

Earnings, Profitability & Valuation

Earnings & Revenue

AI Review

The company is a massive cash-generating machine, bringing in over nine billion dollars in free cash flow. Recent financial reports show strong double-digit revenue growth, but there is a clear split in how experts view the future. Some believe that high inflation and squeezed household budgets in Europe will soon cause travel bookings to slow down significantly. Others point out that even if overall sales growth cools, the company's earnings per share will continue to rise rapidly. This is because the company is aggressively using its massive cash reserves to buy back and cancel its own shares, which makes each remaining share more valuable. While there might be some short-term bumps due to global economic challenges, the underlying financial engine remains incredibly strong and highly protective for long-term investors.

Revenue, Net Income, and Free Cash Flow

Revenue
Free cash flow
Net income

Annual reported financial results, converted using the statement's recorded USD conversion. Missing values are omitted. Values in USD.

Valuation

Historical P/E Ratio

Published P/E

Published valuation snapshots. Trailing four-quarter earnings where available; annual earnings otherwise. Non-positive earnings are omitted. Values in times earnings.

Profitability & Margins

AI Review

The company boasts spectacular operating margins of around thirty-four percent, which is incredibly rare and highlights its powerful position in the travel market. However, there is an active debate about whether these high margins can last. Some experts warn that margins will face downward pressure as the company processes more payments directly, which brings in more cash but adds processing fees and fraud costs. There are also concerns that rising advertising costs to compete with Google will eat into profits. On the positive side, many believe that using artificial intelligence to automate customer service will dramatically cut operating expenses, helping to keep margins high. While the era of rapid margin expansion may be over, the company's pricing power and ability to control costs should keep its profitability highly resilient compared to the rest of the market.

Profitability Margins

Gross margin
Operating margin
Net margin
Free cash flow margin

Annual gross, operating, net income and free cash flow divided by revenue for matching reporting dates. Values in percent.

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Reported Data Tables — chart preview

The following tables contain the same values as the financial charts above. Monetary values are USD; margins are percentages. Missing inputs are not estimated. Use is subject to the iPulse AI Terms of Service and applicable source rights.

Source: eodhd. Statement snapshots with chart transformations and ratios calculated by iPulse AI. Snapshot retrieved 2026-09-15.

Annual earnings and profitability
Period end	Revenue	Free cash flow	Net income	Gross margin	Operating margin	Net margin	Free cash flow margin
2016-12-31	10,743,000,000	3,656,314,000	2,135,000,000	96.14	27.05	19.87	34.03
2017-12-31	12,681,000,000	4,374,231,000	2,341,000,000	98.09	35.79	18.46	34.49
2018-12-31	14,527,000,000	4,896,000,000	3,998,000,000	100	36.77	27.52	33.7
2019-12-31	15,066,000,000	4,497,000,000	4,865,000,000	100	35.48	32.29	29.85
2020-12-31	6,796,000,000	-201,000,000	59,000,000	100	-9.28	0.87	-2.96
2021-12-31	10,958,000,000	2,516,000,000	1,165,000,000	100	22.78	10.63	22.96
2022-12-31	17,090,000,000	6,186,000,000	3,058,000,000	100	29.85	17.89	36.2
2023-12-31	21,365,000,000	6,999,000,000	4,289,000,000	100	27.31	20.07	32.76
2024-12-31	23,739,000,000	7,894,000,000	5,882,000,000	100	31.83	24.78	33.25
2025-12-31	26,917,000,000	9,087,000,000	5,404,000,000	100	34.48	20.08	33.76

Published valuation snapshots
Period end	P/E (times earnings)	Earnings basis
2025-12-31	808.63	Trailing four quarters
2024-12-31	705.86	Trailing four quarters
2023-12-31	728.26	Trailing four quarters
2022-12-31	637.75	Annual net income
2021-12-31	2,130.01	Annual net income

Shares outstanding — chart values
Reporting date	Shares outstanding
2017-01-01	1,216,975,000
2018-01-01	1,164,725,000
2019-01-01	1,055,250,000
2020-01-01	1,023,600,000
2021-01-01	1,034,275,000
2022-01-01	967,725,000
2023-01-01	880,550,000
2024-01-01	835,650,000
2025-01-01	815,975,000
2026-01-01	770,000,000

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Balance Sheet
- Balance sheet AI review
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Dividends & Actions
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