Skip to main content
Assets
Celsius logo
CELH.NASDAQ
Celsius
Consumer Staples · Soft Drinks & Non-alcoholic Beverages
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally.MoreShow less
HQ: United StatesListed: United States

Historical AI Opinions

Audit every published iPulse AI forecast batch and immutable historical research document for Celsius.

Celsius Holdings Inc (CELH.NASDAQ) AI OPINIONS & ADVISOR ANALYSIS

Read and compare the 14 individual AI Advisor deep-dive reports, including their forecast paths, ratings, price targets, and reasoning.

Updated on 20 September 2026Deep analysis 20 September 2026

25 min readAudit All Past Forecasts

1. Investment Thesis — Base Case

The central tension is that Celsius Holdings bought scale and lost momentum in its namesake brand during the same eighteen months, and the market has chosen to believe only the second half of that sentence. The base case assumes the SKU reset bottoms in late 2026, Alani Nu compounds at a decelerating but healthy rate, Rockstar keeps shrinking as a low-margin shelf asset, and the 2027 innovation slate returns the core brand to roughly flat. and buybacks then do quiet work on per-share economics while the multiple slowly normalizes from distressed toward scaled-beverage pricing.

  • TTM of $463M against a $7.2B market cap funds interest, preferred dividends and repurchases simultaneously.
  • Roughly nineteen times annualized adjusted today; $2.30 adjusted by 2030 at twenty times supports the mid-forties.
  • Cross-check: about $4B of 2031 revenue at three times sales implies near $12.5B.

Historical prices and published forecast

Historical prices and published forecastObserved prices and the selected advisor's published projection share a split-adjusted price basis. Prices after the forecast start are later observations, not information known at publication. Forecasts are uncertain. Values in USD.6.4230.8455.2679.68104.1Sep 2021Mar 2024Sep 2026Mar 2029Sep 2031Forecast starts
  • Observed price
  • Published advisor forecast
Observed prices and the selected advisor's published projection share a split-adjusted price basis. Prices after the forecast start are later observations, not information known at publication. Forecasts are uncertain. Values in USD.
View chart values
Historical prices and published forecast — published chart values
SeriesDateValue (USD)
Observed price2021-09-1429.6
Observed price2021-10-0431.6
Observed price2021-10-1630.1
Observed price2021-10-2432.9
Observed price2021-11-0534.6
Observed price2021-11-2124.8
Observed price2021-11-2524.3
Observed price2021-12-0321.0
Observed price2021-12-2324.9
Observed price2022-01-0818.18
Observed price2022-01-1217.42
Observed price2022-01-2014.56
Observed price2022-02-0516.16
Observed price2022-02-2520.5
Observed price2022-03-0121.5
Observed price2022-03-1314.73
Observed price2022-04-0219.39
Observed price2022-04-1016.94
Observed price2022-05-0419.26
Observed price2022-05-0815.34
Observed price2022-05-1216.68
Observed price2022-06-0122.7
Observed price2022-06-0522.8
Observed price2022-06-1718.06
Observed price2022-06-2921.5
Observed price2022-07-0725.9
Observed price2022-07-2326.8
Observed price2022-08-1234.2
Observed price2022-08-2438.2
Observed price2022-09-0532.6
Observed price2022-09-0935.3
Observed price2022-09-2529.7
Observed price2022-10-0330.4
Observed price2022-10-1928.3
Observed price2022-11-0827.5
Observed price2022-11-1633.6
Observed price2022-11-2031.7
Observed price2022-12-1038.1
Observed price2022-12-1437.1
Observed price2023-01-0333.8
Observed price2023-01-1536.7
Observed price2023-01-1932.6
Observed price2023-01-3133.4
Observed price2023-02-2029.4
Observed price2023-03-0431.1
Observed price2023-03-1227.7
Observed price2023-04-0130.7
Observed price2023-04-0928.9
Observed price2023-04-1329.1
Observed price2023-05-0333.3
Observed price2023-05-0735.2
Observed price2023-05-1943.9
Observed price2023-05-3143.0
Observed price2023-06-1249.0
Observed price2023-06-2850.1
Observed price2023-07-1048.6
Observed price2023-07-1849.5
Observed price2023-08-0347.0
Observed price2023-08-1158.5
Observed price2023-08-3164.7
Observed price2023-09-0867.2
Observed price2023-09-2455.8
Observed price2023-10-0258.0
Observed price2023-10-0651.4
Observed price2023-10-2653.5
Observed price2023-11-0358.2
Observed price2023-11-2353.1
Observed price2023-12-0150.2
Observed price2023-12-2149.6
Observed price2023-12-2954.5
Observed price2024-01-1459.6
Observed price2024-01-2252.7
Observed price2024-01-3050.9
Observed price2024-02-1563.4
Observed price2024-02-1963.5
Observed price2024-03-0688.1
Observed price2024-03-1494.5
Observed price2024-04-0376.7
Observed price2024-04-0784.3
Observed price2024-04-1968.8
Observed price2024-05-0172.3
Observed price2024-05-2196.0
Observed price2024-05-2588.2
Observed price2024-06-1461.1
Observed price2024-06-2260.8
Observed price2024-07-0856.0
Observed price2024-07-1257.0
Observed price2024-08-0144.8
Observed price2024-08-0541.0
Observed price2024-08-1338.6
Observed price2024-08-2938.1
Observed price2024-09-0632.0
Observed price2024-10-0828.7
Observed price2024-10-1234.9
Observed price2024-10-1633.8
Observed price2024-10-2831.4
Observed price2024-11-1726.5
Observed price2024-11-2529.8
Observed price2024-12-1131.3
Observed price2024-12-1927.1
Observed price2024-12-3126.3
Observed price2025-01-0428.9
Observed price2025-01-2027.0
Observed price2025-02-0921.8
Observed price2025-02-1321.8
Observed price2025-02-2132.6
Observed price2025-03-1326.6
Observed price2025-03-2935.4
Observed price2025-04-0634.7
Observed price2025-04-1437.3
Observed price2025-05-0434.1
Observed price2025-05-1638.7
Observed price2025-05-2834.9
Observed price2025-06-0942.3
Observed price2025-06-1341.2
Observed price2025-07-0346.2
Observed price2025-07-1944.0
Observed price2025-07-2747.0
Observed price2025-08-0445.2
Observed price2025-08-2062.0
Observed price2025-09-0161.1
Observed price2025-09-0955.9
Observed price2025-09-2152.3
Observed price2025-10-0761.0
Observed price2025-10-1964.4
Observed price2025-10-3159.9
Observed price2025-11-0459.6
Observed price2025-11-2440.0
Observed price2025-12-0240.8
Observed price2025-12-1044.3
Observed price2025-12-2244.4
Observed price2026-01-1152.8
Observed price2026-01-1956.1
Observed price2026-02-0449.2
Observed price2026-02-1643.9
Observed price2026-02-2851.7
Observed price2026-03-0445.6
Observed price2026-03-2437.0
Observed price2026-04-0134.3
Observed price2026-04-0535.8
Observed price2026-04-2534.1
Observed price2026-05-1130.3
Observed price2026-05-3131.9
Observed price2026-06-0427.8
Observed price2026-06-0828.0
Observed price2026-06-1630.0
Observed price2026-07-0233.2
Observed price2026-07-2228.5
Observed price2026-08-0727.8
Observed price2026-08-1529.4
Observed price2026-08-2334.5
Observed price2026-09-0829.6
Observed price2026-09-1227.6
Observed price2026-09-2229.4
Observed price2026-09-2528.0
Published advisor forecast2026-09-1828.0
Published advisor forecast2026-12-1826.6
Published advisor forecast2027-03-1828.2
Published advisor forecast2027-06-1830.2
Published advisor forecast2027-09-1831.4
Published advisor forecast2027-12-1833.0
Published advisor forecast2028-03-1834.3
Published advisor forecast2028-06-1832.6
Published advisor forecast2028-09-1834.5
Published advisor forecast2028-12-1835.9
Published advisor forecast2029-03-1837.0
Published advisor forecast2029-06-1838.1
Published advisor forecast2029-09-1838.9
Published advisor forecast2029-12-1840.4
Published advisor forecast2030-03-1841.2
Published advisor forecast2030-06-1840.0
Published advisor forecast2030-09-1841.6
Published advisor forecast2030-12-1842.8
Published advisor forecast2031-03-1844.1
Published advisor forecast2031-06-1845.0
Published advisor forecast2031-09-1846.3

2. Scenarios & Signals

Bull case

The bull case activates when scan data proves the decline was surgical, not terminal. A visible core-brand inflection in early 2027 alongside sustained Alani Nu share gains would force estimate upgrades, and because the equity is priced for , the re-rating compounds on top of earnings recovery. Buybacks executed at depressed prices amplify the effect, frees the preferred overhang, and strategic interest resurfaces as a floor. Returns then come from multiple and earnings together.

Bear case

The bear case activates if the SKU reset was a symptom rather than a cause. Should the CELSIUS brand keep losing share while Alani Nu's growth decelerates under Monster and Red Bull counterattacks, group revenue flatlines with a worsening Rockstar mix, slips below 47%, and a validates the activist critique. Interest and preferred dividends then consume a shrinking operating profit, covenant scrutiny arrives, and the equity reprices toward a no-growth beverage multiple.

Current crowd narrative

The consensus verdict is "busted growth story papered over with acquisitions." Mean targets collapsed from $58 on June 30 to roughly $35, Zacks rates it Strong Sell on falling estimates, yet twelve buys and no sells linger [18][19]. The anchoring bias is the 65x trailing P/E and FY2025's 85% revenue growth, both artefacts of purchase accounting rather than the current run rate.

Alpha-gap assessment

The crowd underestimates these shares, and the mechanism of the error is accounting, not optimism. The headline 65x trailing P/E reflects GAAP earnings crushed by acquired-intangible amortization and $1.135B of PepsiCo preferred dividends; against approximately $1.44 of annualized adjusted , the stock sits near nineteen times, with a 6.4% TTM free-cash-flow yield on $463M. Investors are pricing permanent decline into a self-inflicted, management-acknowledged SKU reset [5][6] while a 55%-growing Alani Nu is valued at nothing.

Convergence catalyst

The Circana scan trend through the November 5, 2026 print is the test. A quarter showing CELSIUS-brand retail decline narrowing toward flat, alongside the 2027 innovation slate, converts "" into "integration hangover." First observable sign: estimate revisions turning positive and the buyback pace accelerating.

Complete advisor preview locked

Unlock this report and every AI Advisor

Sign in to check your access, or upgrade to the Base plan to read this report and open every advisor.